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Sara Schwartz Quoted in "Brand Equity: Protecting Your School In A Counterfeit Culture"

NBOA Net Assets

Sara Goldsmith Schwartz was quoted in Leah Thayer’s article “Brand Equity: Protecting Your School In A Counterfeit Culture” that appeared in the March/April edition of NBOA’s Net Assets.

The article discusses the unauthorized use of school names and logos by merchandisers, the “reputational risk” of failing to protect a school’s image, and the steps educational institutions can take to guard their branding.

Read the entire article here.